Unsustainable consumer demand for wildlife products is a leading cause for the threats facing many species across the world.
Historically, global demand for ivory in the 19th and 20th centuries led to the slaughter of hundreds of thousands of African Elephants for their tusks, an issue which continues to this day. More recently, demand for rhino horn, pangolins and tropical timber in Asia is pushing species to crisis point. TRAFFIC has been at the forefront of innovation within the field of Social and Behavioural Change Communications (SBCC), running various projects with relevant stakeholders targeting specific consumers of a variety of threatened wildlife. Already, we have seen many of these projects show encouraging reach and resonance in their messaging, giving us hope that we can reduce the social, cultural and religious motivations for the consumption of threatened wildlife products.
Social and behavioural change communications are one of the most powerful tools we have in affecting lasting change for threatened wildlife speciesGayle Burgess, Behavioural change Co-ordinator
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