TRAFFIC Logo

Wildlife Trade Specialists

A tiger's testicle, of dubious authenticity, on sale at Tha Phra Chan market, Bangkok, Thailand © James Morgan / WWF

Reducing demand analysis on strategies to change illegal wildlife product consumer behaviour

A tiger's testicle, of dubious authenticity, on sale at Tha Phra Chan market, Bangkok, Thailand © James Morgan / WWF

i

Published 10th September 2018

Download report

Reducing demand for illegal wildlife products study launched

Cambridge, UK, 10th September 2018—a new study investigating effective approaches for changing the behaviour of consumers of illegal wildlife products was launched today, to support global efforts to suppress the demand that fuels wildlife crime.

Research analysis on strategies to change illegal wildlife product consumer behaviour

Report author(s):
Gayle Burgess, Sabri Zain, E. J. Milner-Gulland, Andreas B. Eisingerich, Vian Sharif, Harriet Ibbett, Alegria Olmedo Castro, Heather Sohl

Publication date:
September 2018


Notes:

Further information about Reducing demand for illegal wildlife products and the application of behavioural science for conservation impact, are available to all Social and Behavioural Change Community of Practice members who use the communication hub, information repository and co-ordination platform at: www.changewildlifeconsumers.org.

 

 

TRAFFIC was the technical lead in this ground-breaking initiative, with support from the German Polifund project, implemented by GIZ on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ) and the German Federal Ministry for Environment, Nature Conservation and Nuclear Safety (BMU).

WWF UK was the project manager and Oxford University and Imperial College Business school worked together with the other partners to trial new approaches from marketing research for understanding and influencing brand attachment, and from social marketing for inducing behavioural change.

Further information about additional research on demand reduction at Oxford University is available at: www.illegalwildlifetrade.net.


About Defra

The Department for Environment, Food & Rural Affairs (Defra) is the UK government department responsible for safeguarding our natural environment, supporting our world-leading food and farming industry, and sustaining a thriving rural economy. Our broad remit means we play a major role in people's day-to-day life, from the food we eat, and the air we breathe, to the water we drink.

WWF

WWF is one of the world’s largest and most respected independent conservation organisations, with over 5 million supporters and a global network active in over 100 countries. WWF’s mission is to stop the degradation of the earth’s natural environment and to build a future in which humans live in harmony with nature. 

About Imperial College Business School

As part of Imperial College London, a global leader in science and technology, we drive business advantage through the fusion of business and technology and an entrepreneurial mindset.

We combine innovative thinking and insight with new technology to develop practical solutions to real world issues, benefiting business and improving society.

About Oxford Martin School

The Oxford Martin School at the University of Oxford is a world-leading centre of pioneering research that addresses global challenges.