Pangolin scale belt. Photo: U.S. Fish and Wildlife Service

Choosing the Right Messenger guidelines for reducing demand for illegal wildlife

Pangolin scale belt. Photo: U.S. Fish and Wildlife Service


Published 4 June 2019

Reducing demand for illegal wildlife

We are surrounded by new information every day. When deciding how much weight to give to a new piece of information, we consider not only what is being said, but who is saying it.

Choosing the Right Messenger

Report author(s):
TRAFFIC and the Behavioural Insights Team

Publication date:
June 2019


These Guidelines have been produced through the generous support of USAID, through the Wildlife Trafficking Response, Assessment and Priority Setting (Wildlife TRAPS) project, with a contribution from the German Polifund project, implemented by GIZ on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ) and the German Federal Ministry for Environment, Nature Conservation and Nuclear Safety (BMU). The contents of this report are the sole responsibility of TRAFFIC and do not necessarily reflect the views of donors or any donor countries.

These Guidelines are released alongside DESIGNING EFFECTIVE MESSAGES.

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