Homemade firearms seized from poachers in Dja National Park, Cameroon © A. Walmsley / TRAFFIC

Wildlife Crime Initiative a collaborative partnership fighting wildlife crime all along the trafficking chain

Homemade firearms seized from poachers in Dja National Park, Cameroon © A. Walmsley / TRAFFIC


tackling the wildlife trafficking supply chain

The Wildlife Crime Initiative (WCI) was a strategic partnership between TRAFFIC and WWF, set up in 2014 to respond to the global poaching crisis which continues to threaten decades of conservation successes, and the survival of a host of wildlife species. 

The involvement of large-scale, transnational organised crime, and an unprecedented spike in illegal wildlife trade pose a growing threat not just to the natural world, but also to security, rule of law, sustainable development, and the well being of local communities.

Crawford Allan, Senior Director for Wildlife Crime

The WCI marked an evolution of conservation's response to wildlife crime, a response which continues to adapt and innovate the world over

Crawford Allan, Senior Director for Wildlife Crime

the four pillars of WCI

The WCI worked across all points of the illegal wildlife supply chain–poaching, trafficking and buying–and advocated for the adoption and implementation of effective international policy measures.

At its core was the fostering of innovative new approaches to tackle ongoing wildlife crime challenges. Some of these included supporting higher enforcement standards, developing behavioural change initiatives and working with intelligence agencies to "follow the money". It was designed to catalyse lasting change across governments, business and consumers across four core pillars.


Tiger Panthera tigris © Martin Harvey / WWF



increasing wildlife stewardship, including through local communities and field protection


promoting action to expose and suppress wildlife trafficking


encouraging initiatives to reduce consumer demand


mobilising international level policy responses to facilitate and sustain the fight against wildlife crime

WCI Annual Review 2018

"The more we look at wildlife crime, the more complex it becomes. Neither the problems nor the solutions are as simple as they may first appear."'s an overview of the work we carried out together in 2018

Annual Review 2018

WCI Annual Review 2017

Much of what was achieved by the WCI was conducted behind the scenes: undertaking research, providing technical guidance and working with non-traditional actors such as financial institutions and transport companies.

The 2017 Annual Review gives examples of work under the WCI, measuring the initiatives impact on wildlife crime and lookin into the potential actions for the future.

Annual Review 2017

WCI Annual Review 2016

The 2016 Annual Review covers the second year of the Initiative, kicking off with the adoption of the first United Nations resolution against wildlife trafficking.

Annual Review 2016

WCI Annual Review 2015

The first year of the WCI comes to a close, with considerable progress being made in just a single year of implementation.

Annual Review 2015

WCI Initiative briefing

Explore the initial framework, objectives and context for the WCI when launched in 2014.

Initiative briefing