The Global Coalition to End Wildlife Trafficking Online is a collaboration between world’s leading e-commerce and social media companies to render online platforms and apps inoperable for wildlife traffickers to trade in endangered and threatened species. The founding members: are Alibaba, Baidu, Baixing, eBay, Etsy, Facebook, Google, Huaxia Collection, Instagram, Kuaishou, Mall for Africa, Microsoft, Pinterest, Qyer, Ruby Lane, Shengshi Collection, Tencent, Wen Wan Tian Xia, Zhongyikupai, Zhuanzhuan and 58 Group, convened by TRAFFIC, WWF and IFAW.
Rakuten, a Japanese e-commerce company, has since joined the Coalition in August 2018.
WWF is one of the world’s largest and most respected independent conservation organisations, with over 5 million supporters and a global network active in over 100 countries. WWF’s mission is to stop the degradation of the earth’s natural environment and to build a future in which humans live in harmony with nature.