System error, reboot required review of online ivory trade in Japan

Published 13th September 2018


Download report

New study finds Yahoo Japan and weak legislation perpetuating online ivory trade

Tokyo, Japan, 13th September 2018—Yahoo Japan is the single biggest online platform for elephant ivory sales in Japan, according to a new TRAFFIC investigation, which recorded a staggering 4,414 ivory items plus 35 whole tusks for sale over a four-week period in June and July 2018.

System Error, Reboot Required: Review of online ivory trade in Japan

Report author(s):
Tomomi Kitade, Yui Naruse

Publication date:
September 2018


[1] The Global Coalition to End Wildlife Trafficking Online is a collaboration between world’s leading e-commerce and social media companies to render online platforms and apps inoperable for wildlife traffickers to trade in endangered and threatened species. The founding members: are Alibaba, Baidu, Baixing, eBay, Etsy, Facebook, Google, Huaxia Collection, Instagram, Kuaishou, Mall for Africa, Microsoft, Pinterest, Qyer, Ruby Lane, Shengshi Collection, Tencent, Wen Wan Tian Xia, Zhongyikupai, Zhuanzhuan and 58 Group, convened by TRAFFIC, WWF and IFAW.

Rakuten, a Japanese e-commerce company, has since joined the Coalition in August 2018.


WWF is one of the world’s largest and most respected independent conservation organisations, with over 5 million supporters and a global network active in over 100 countries. WWF’s mission is to stop the degradation of the earth’s natural environment and to build a future in which humans live in harmony with nature.