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Wildlife products on sale in Anguo, Hebei, China © James Compton / TRAFFIC

Understanding the motivations the first step toward influencing China’s unsustainable wildlife consumption

Wildlife products on sale in Anguo, Hebei, China © James Compton / TRAFFIC

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Published 28th January 2010

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Understanding Chinese consumer motivation the key to controlling unsustainable wildlife consumption

China, Beijing, 28th January 2010—Concerted action is needed in China to reduce consumer demand for endangered wildlife, according to a new report by TRAFFIC, wildlife trade monitoring network, into consumer attitudes in China.

Understanding the motivations: the first step toward influencing China’s unsustainable wildlife consumption

Report author(s):
R.M. Wasser & P. Bei Jiao (eds)

Publication date:
January 2010


Notes:

Understanding the motivations: the first step toward influencing China’s unsustainable wildlife consumption presents the results of a survey of consumer attitudes conducted in six cities in China (Beijing, Shanghai, Guangzhou, Kunming, Harbin and Chengdu) aimed at understanding attitudes and behaviour toward wildlife consumption in these cities. TRAFFIC’s research team conducted 10 expert interviews and eight focus group sessions, as well as a survey of 969 people from various age groups, income and education levels.