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Ivory bangles for sale in Hong Kong © Gayle Burgess / TRAFFIC

SBCC Good practice guidelines

Ivory bangles for sale in Hong Kong © Gayle Burgess / TRAFFIC


Published 22nd January 2018

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New guidelines to support monitoring and evaluation of demand reduction efforts

Cambridge, UK, 22 January 2018—TRAFFIC today launched Monitoring and Evaluation Good Practice Guidelines, a new resource to support the Social and Behavioural Change Communications (SBCC) Community of Practice in strengthening their approaches to demand reduction monitoring, evaluation, impact measurement and adaptive management.

SBCC Good practice guidelines

Report author(s):
Gayle Burgess

Publication date:
January 2018


TRAFFIC thanks the Office of Forestry and Biodiversity, Bureau for Economic Growth, Education and Environment, U.S. Agency for International Development (USAID) and GIZ on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ) and the German Federal Ministry for Environment, Nature Conservation, Building and Nuclear Safety (BMUB), for their contributions to this work.


The United States Agency for International Development (USAID) is responsible for the majority of overseas development assistance from the United States Government and works to end extreme poverty and promote resilient, democratic societies while advancing security and prosperity for America and the world.

About GIZ

The German Federal Ministry of the Environment, Nature Conservation and Nuclear Safety (BMU) commissions GIZ to implement a range of bilateral and regional projects, mainly within the scope of the Ministry’s International Climate Initiative (IKI).