The Multiplier Effect Engaging China's private sector in sustainable management of medicinal plants

Published 8 July 2015


Sustainable management of medicinal plants in China

Medicinal and aromatic plants (MAPs) are a valuable resource for their intrinsic biodiversity value, as a source of raw materials underpinning healthcare systems and industries, and as a source of income for harvesters.

Engaging China's private sector in sustainable management of medicinal plants—the multiplier effect

Report author(s):
Anastasiya Timoshyna, Chenyang Li, Zhange Ke, Bryony Morgan and Vasilis Tsipidis

Publication date:
July 2015

About FairWild

The increasing demand for wild plants—as ingredients for food, cosmetics, well-being and medicinal products—poses major ecological and social challenges. The pressure on potentially vulnerable plant species can endanger local ecosystems and the livelihoods of collectors, who often belong to the poorest social groups in the countries of origin.

As a response to these concerns, the FairWild Foundation is working with partners worldwide to improve the conservation, management and sustainable use of wild plants in trade, as well as the livelihoods of rural harvesters involved in wild collection. TRAFFIC has supported the development of the FairWild Standard, and now hosts the organization’s Secretariat under a partnership agreement.


WWF is an independent conservation organization, with over 30 million supporters and a global network active in over 100 countries. WWF's mission is to stop the degradation of the Earth's natural environment and to build a future in which humans live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption. Visit for the latest news and media resources and follow us on Twitter @WWF_media.