The report os also available in Chinese: 中国中医药企业参与药用植物资源可持续管理̶多重效益
The increasing demand for wild plants—as ingredients for food, cosmetics, well-being and medicinal products—poses major ecological and social challenges. The pressure on potentially vulnerable plant species can endanger local ecosystems and the livelihoods of collectors, who often belong to the poorest social groups in the countries of origin.
As a response to these concerns, the FairWild Foundation is working with partners worldwide to improve the conservation, management and sustainable use of wild plants in trade, as well as the livelihoods of rural harvesters involved in wild collection. TRAFFIC has supported the development of the FairWild Standard, and now hosts the organization’s Secretariat under a partnership agreement.
WWF is one of the world’s largest and most respected independent conservation organisations, with over 5 million supporters and a global network active in over 100 countries. WWF’s mission is to stop the degradation of the earth’s natural environment and to build a future in which humans live in harmony with nature.