Search TRAFFIC

NOTE: Please see instructions here to search inside TRAFFIC's PDFs

Subscribe to news

STAY UP TO DATE

news, studies, issues and events from the world of wildlife trade.



Instagram
Also of interest

Wildlife crime is serious - watch the video!

...............................................................

Interested in a Masters in Conservation Leadership at the University of Cambridge? More details...

...............................................................

TRAFFIC is grateful for the financial contribution from The Rufford Foundation towards this website

Useful links
Focus on

Behaviour change l Conservation awareness l Enforcement

...............................................................

Iconic wildlife

Apes l Bears l Deer l Elephants l Leopards l Marine turtles l Pangolins l Reptiles l Rhinos l Sharks & rays l Tigers l others

...............................................................

Forestry

Timber trade

...............................................................

Fisheries

Fisheries regulation

...............................................................

Medicinal plants

Medicinal and aromatic plants

...............................................................

Wildmeat

Wildmeat resources

...............................................................

Pets & fashion

Wild animals used for pets & fashion

...............................................................

Regions

Africa l Americas l Asia l Australasia l Europe l Middle East

...............................................................

International Agreements

CBD l CITES l CMS

...............................................................

Tuesday
May242016

Prominent civil society organizations lead zero tolerance of wildlife crime

A Vietnam Automobile Transportation Association representative presents the messaging and action plan developed during the workshop that VATA will disseminate to its members © TRAFFIC Ha Noi, Viet Nam, 24th May 2016—Leaders from across major sectors of Vietnamese civil society are taking on new roles in a nationwide campaign to promote zero tolerance of illegal wildlife trade through consumer behaviour change.

At a workshop today, four prominent civil society organizations (CSOs), with guidance from local communications experts and government agencies, including the Central Committee for Propaganda and Education (CCPE) and the National Center for Health Communication and Education (T5G), agreed to begin to disseminate new, highly-targeted messages to reduce demand for illegal wildlife products in Viet Nam.

The workshop, organized by TRAFFIC and WWF, supports TRAFFIC’s consumer behaviour change programme to reduce demand for rhino horn in Viet Nam. The programme's messages are tailored using consumer research and feedback to address the specific motivations for using rhino horn among identified consumer groups.

Today’s meeting, funded by the Agence Française de Développement, equipped the Vietnam Chamber of Commerce and Industry (VCCI), the Vietnam Ecommerce Association, the Center for Women and Development, and the Vietnam Automobile Transportation Association to develop wildlife protection messages and action plans for their corporate partners.

The specially-designed messages will be integrated into their codes of conducts and corporate social responsibility (CSR) policies and will be widely shared with their business partners and staff.

Representatives from two CSOs review behaviour change principles as they brainstorm messaging © TRAFFIC “Illegal wildlife trade is a significant threat to biodiversity conservation in Viet Nam and in the region. As CSOs responsible for supporting businesses, the organizations present today and others like us can encourage businesses to demonstrate CSR by integrating wildlife protection into their business policies, which will help these businesses avoid risks, create competitive advantages and, in the long term, achieve sustainable development,” said Dr Pham Thi Thu Hang, General Secretary of VCCI.

As Viet Nam’s economy continues to grow, the country faces a changing set of development challenges, including increasing threats to the environment. Civil society has a progressively important role to play in tackling these new development issues.

“Rising levels of income in Viet Nam have led to a trend of conspicuous consumption of ‘high status’ goods, including rhino horn. This increased demand for illegal wildlife products is causing immediate and lasting damage to local and global biodiversity. Only through the combined efforts of the government, civil society and the private sector can we reduce the demand for illegal wildlife products that drives wildlife crime,” said Madelon Willemsen, Head of TRAFFIC’s Viet Nam Office.

Today’s workshop provided an example of how this collaboration may work, as CSOs and government agencies shared their expertise to develop effective behaviour change messages and action plans that will ensure the zero tolerance of wildlife crime permeates through all levels of Vietnamese society.

***

For further information or to schedule an interview with TRAFFIC, please contact:

Trinh Nguyen
Senior Programme Officer
Email: trinh.nguyen@traffic.org

PrintView Printer Friendly Version

EmailEmail Article to Friend

« Strengthening the arm of the law through judicial training | Main | Future of Yellowfin Tuna hangs in the balance »