Hyderabad, India, 17 October 2012 – The use of the FairWild Standard as a tool to help government policy-makers to engage the private sector in ensuring sustainable use of wild plants was explored at a side event held earlier this week at the meeting of Parties to the Convention on Biological Diversity (CBD) currently under way in Hyderabad, India.
Sebastian Pole, Co-Founder, Pukka Herbs Ltd., said “FairWild embodies what sustainable harvesting is all about. It is about ensuring that the benefits of what we take from communities are shared back with them. The challenge is to educate collectors about sustainable harvesting and communicate sustainability messages effectively to consumers’.
‘The implementation of FairWild is challenging, but Pukka Herbs is convinced this is the way to go in ensuring sustainability of harvesting and trade’- added Sebastian Pole. ‘Application of FairWild provides for conservation through business, protecting future of supplies and the livelihoods of suppliers’. Pukka Herbs launched the first FairWild certified tea (peppermint and Licorice) in the UK market earlier in 2012, and is looking into expanding the range of FairWild products, beyond UK market.
The event also highlighted the contribution of sustainable sourcing efforts to the delivery of Target 4 of the Aichi Biodiversity Targets and Objective 3 of the Global Strategy for Plant Conservation (GSPC), and to support for the principles of the Nagoya Protocol.