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Wildlife Trade Specialists

Pangolins are one of the most highly prized wildlife commodities in China, where they are used for myriad social, cultural and medicinal purposes © A. Walmsley / TRAFFIC

consumer behavioural change reducing motivations behind the consumption of illegal wildlife products

Pangolins are one of the most highly prized wildlife commodities in China, where they are used for myriad social, cultural and medicinal purposes © A. Walmsley / TRAFFIC

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reducing the motivation for the consumption of illegal wildlife products

Unsustainable consumer demand for wildlife products is a leading cause for the threats facing many species across the world.

Historically, global demand for ivory in the 19th and 20th centuries led to the slaughter of hundreds of thousands of African Elephants for their tusks, an issue which continues to this day. More recently, demand for rhino horn, pangolins and tropical timber in Asia is pushing species to crisis point. TRAFFIC has been at the forefront of innovation within the field of Social and Behavioural Change Communications (SBCC), running various projects with relevant stakeholders targeting specific consumers of a variety of threatened wildlife. Already, we have seen many of these projects show encouraging reach and resonance in their messaging, giving us hope that we can reduce the social, cultural and religious motivations for the consumption of threatened wildlife products.

4%

of residents surveyed in Hanoi and Ho Chi Minh had previously used or bought rhino horn

Gayle Burgess, Behavioural change Co-ordinator

Social and behavioural change communications are one of the most powerful tools we have in affecting lasting change for threatened wildlife species

Gayle Burgess, Behavioural change Co-ordinator

the focus of our behavioural change projects

a selection of our behavioural change projects

related news and reports to behavioural change

explore news, materials and recent publications related to our behavioural change projects

latest reports and materials

Behaviour change is an increasingly important discipline within efforts to preserve threatened species. View our latest reports and resources on behavioural change below.

Visit our resource library for the full TRAFFIC publication archive.

Are you working to reduce consumption of illegal or endagered wildlife products?