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Wildlife Trade Specialists

Panther chameleon Furcifer pardalis, Madagascar © WWF / Martina Lippuner

our conservation strategy the thinking behind what we do to protect biodiversity

Panther chameleon Furcifer pardalis, Madagascar © WWF / Martina Lippuner

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the strategy behind our work

The goal that drives our current conservation strategy to 2020 is to "reduce the pressure of illegal and unsustainable trade on biodiversity, and enhance the benefits to wildlife conservation and human well-being that derive from trade at sustainable levels".

Our work focused on wildlife trade follows a variety of different approaches to achieve this goal, including working with national and international conventions, governments, enforcement agencies, private sector companies and consumers. 

 

James Compton, Senior Director Asia Pacific

TRAFFIC’s reputation, credibility and influence are built on its development of carefully researched, reliable knowledge and its sound and impartial analysis of wildlife trade issues

James Compton, Senior Director Asia Pacific

our conservation expertise

TRAFFIC's programme methodology

evidence to influence

We combine research and analysis to produce guidance on a wide range of wildlife trade issues, engaging through targeted communications, tools and training.

research

TRAFFIC’s research and investigations provide the critical evidence base for our work providing insights into emerging wildlife product flows, changes in trade channels, evolving modus operandi and new demand dynamics.

analysis

TRAFFIC’s analysis of trade information draws upon our experience and accumulated knowledge as well as a wide range of collaborations we have established with various specialists.

guidance

TRAFFIC’s guidance on remedial strategies is impartial, evidence-based and practical, highlighting time- tested interventions and drawing attention to new opportunities, encouraging experimentation and innovation.

engagement

TRAFFIC's proactive engagement with governments, businesses, civil society organisations and individuals aims to prompt and support specific actions that are unlikely to be implemented on the basis of providing guidance alone.

our two programmatic workstreams

Our conservation projects are organised around two priority workstreams, each focused on influencing governments, businesses and consumers to achieve positive, systemic change in the areas of CO-OPERATION, REGULATION, SOURCING and PURCHASING.

our programme framework

Our theory of change within wildlife trade is summarised in the programme framework below, demonstrating how our Evidence to Influence theory resonates throughout subsequent approaches and outcomes to deliver our 2020 objectives.

our theory in practice

Find out how our conservation strategy translates into national and international projects.

projects and approaches