The TRAFFIC Programme
Wildlife trade, the commercial use of wild animal and plant resources, is an issue at the heart of the tension between biodiversity conservation and human development.
TRAFFIC holds a unique role as a global wildlife trade specialist, combining original research, sound and impartial analysis, and collaborating with a wide range of partners to identify conservation challenges and support solutions linked to trade in wild animals and plants.
TRAFFIC’s mission is to ensure that trade in wild plants and animals is not a threat to the conservation of nature.
TRAFFIC's vision is of a world where wildlife trade is: managed in a way that maintains healthy wildlife populations and ecosystems; contributes to meeting human needs; supports local and national economies; and helps motivate commitments to conserve wild species and habitats.
TRAFFIC: A CONSERVATION PARTNERSHIP
TRAFFIC was established in 1976 by IUCN and WWF to respond to the growing threats posed by illegal wildlife trade and overexploitation. We remain a strategic alliance between WWF and IUCN, leading the delivery of key components of their programmes through a unique partnership that combines the strengths of each of these two major global conservation organizations.
TRAFFIC’s PATHWAY FOR CATALYSING CHANGE
TRAFFIC combines research and analysis to produce guidance on a wide range of wildlife trade issues, achieving influence through targeted communications, tools and training.
- RESEARCH and investigation of wildlife trade flows and markets: the critical evidence base for our work. We are constantly refining the scope and methods of our strategic monitoring to gain insights into emerging wildlife product flows, changes in trade channels and new demand dynamics.
- ANALYSIS of trade information derived from our own research and a wide range of other sources draws upon our decades of experience and accumulated knowledge. We also collaborate widely with academics and other specialists with complementary knowledge and skills.
- GUIDANCE on remedial strategies is impartial, evidence-based and practical. We both highlight time-tested interventions and help develop and draw attention to new opportunities, encouraging experimentation and innovation.
- INFLUENCE achieved through targeted and proactive communication of our advice to decision makers and our commitment to engage with and support the actions they decide to implement. We take deliberate action to work in partnership with organizations and individuals, including our partners WWF and IUCN, other NGOs, government agencies, inter-governmental organizations such as CITES and the World Customs Organization, and a wide range of businesses.
TRAFFIC’s PROGRAMMATIC FOCUS
TRAFFIC’s work is organized around two priority work streams:
Within these work streams, we are focusing our efforts on influencing governments, businesses and consumers to achieve positive, systemic change in the areas of:
Collective policy action by governments through international conventions and agreements to guide and reinforce individual national actions
Implementation action by governments designing, governing and enforcing effective regulation and management systems
Action by businesses and public procurement agencies to avoid involvement in illicit trade and for those sourcing wildlife resources to use sustainability standards and traceability systems
Action by wildlife consumers to avoid illicit goods and choose those sustainably and legally sourced
The 2020 GOAL is to reduce the pressure of illegal and unsustainable trade and enhance benefits to conservation and human well-being.
Examples within the red stream include our work on Elephants, Rhinos, Big Cats, Pangolins, Tortoises and Rosewoods.
Examples within the green stream include our work on Rosewoods, Rattan, Liquorice, Sharks, Eels and Pythons.
The diagram below summarizes the framework (click to enlarge):