The TRAFFIC Programme
Strategic wildlife trade monitoring lies at the heart of all of TRAFFIC’s work. It underpins the over-arching programme priorities we select in our four year conservation programmes, guides and informs the work that we do to achieve the conservation results we set ourselves, and our measurement of progress towards delivering those results. Trade monitoring, in its many forms, also yields information on emerging trade trends that may merit a rapid response from TRAFFIC, with a sub-programme established to determine and channel that response, and trigger rapid action as required.
1. Programme setting
The TRAFFIC programme and how it fits within the wider context of biodiversity conservation efforts
Wildlife trade, biodiversity, and wider environmental concerns
The commercial use by people of wild animal and plant resources is an issue at the heart of the relationship between biodiversity conservation and sustainable development.
Wildlife trade, people, and conservation incentives
The historical impacts of wildlife trade on the status and security of biological resources have largely been negative.
Scale and dynamics of the trade today
The trade in wild plants and animals and their parts and derivatives is big business.
Understanding the challenge
Most of wildlife trade is legal, but a significant portion of it is not.
Action for change
There is an urgent need for knowledge and action.
2. A strategy for change
TRAFFIC's work programme is built around changing attitudes and behaviour
Effective regulation: Governments (with stakeholder input) enact, adapt, implement and enforce policies and legislation that ensure trade in wild animals and plants is not a threat to the conservation of nature.
Positive economic and social incentives: Governments and the private sector develop and adopt economic policies and practices that provide incentives and benefits that encourage the maintenance of wildlife trade within sustainable levels and support effective wildlife trade regulation.
Sustainable consumer behaviour: Traders and consumers make choices in their wildlife purchasing decisions that do not threaten the conservation of nature.
Mobilized knowledge: Decision-makers at all levels acquire and apply sound knowledge about the scope, dynamics and conservation impact of wildlife trade and its response to different management measures and approaches.
Programme delivery is guided by a more detailed implementation plan, which identifies specific stakeholder groups to be targeted and the tactics to be used, and also locations (both source and market) of particular importance for achieving results in the following seven sub-programmes:
i. Flagship Species
Strengthening enforcement and reducing demand to eliminate illegal trade of Flagship Species.
ii. Wild Animals Used for Food and Medicine
Supporting species conservation and livelihoods affected by consumption of wildlife for food and medicine
iii. Wild Animals Used for Pets, Display and Ornamentation
Reducing trade threats to species used for decoration and pets
Supporting improved management to reduce unsustainable fisheries
v. Medicinal and Aromatic Plants (Botanicals)
Promoting best practice in the botanicals sector to support conservation, healthcare and livelihoods
Providing tools and catalysing collaboration to verify the legality of timber in trade
vii. Rapid Action
Sounding the alarm and taking targeted action against emerging trade threats
4. Result areas
The TRAFFIC work programme has four key result areas
International conventions and agreements strengthen national government actions
Regulation and management systems are well designed, governed and enforced
Sourcing by producers and suppliers uses sustainability standards and best practice
Wildlife consumers avoid illicit goods and choose those sustainably sourced
5. TRAFFIC’s core competencies
TRAFFIC is widely acknowledged as possessing expertise in a number of key areas
TRAFFIC's research methods include: market surveys; assessment of trade mechanisms, routes, economics and motivations; analysis of official trade statistics; collation of observations and findings of other researchers; and specific investigations of illegal trade activities.
TRAFFIC's analysis of conservation problems and solutions is objective, multi-disciplinary and knowledge-driven and is carried out in conjunction with specialists in a wide variety of disciplines, including species conservation, ecology, economics and law. Recommendations resulting from this work are based on direct experience of developing and assisting with the implementation of practical solutions to wildlife trade problems.
TRAFFIC advises the development of policies, practices and actions to address the conservation challenges it has identified, exploring the application of innovative solutions and strategies and learning from analyses of the effectiveness of previous approaches. In proposing solutions, particular attention is paid to striking a balance between regulatory”supply control” approaches and incentive- and consumer-based”demand driven” approaches. Key fora for such interventions include CITES, CBD and other international conservation and resource management agreements as well as regional and national level decision-making processes.
Advocacy and awareness
TRAFFIC targets the communication of its findings and recommendations to audiences and individuals in a position to influence remedial conservation action; its advocacy initiatives are designed to strengthen such communications to decision-makers, particularly at national and regional governmental level and in international treaty meetings, but also in the private sector. Raising public awareness of wildlife trade issues is a secondary, though important, goal of TRAFFIC communications work.
Supporting remedial action
TRAFFIC organizes and assists training and other capacity-building initiatives for officials involved in regulation of wildlife trade. TRAFFIC provides technical advice and often mediates or facilitates multi-sector and inter-governmental consideration of solutions to wildlife trade-related conservation challenges.
6. TRAFFIC – a conservation partnership
TRAFFIC is a strategic alliance of WWF and IUCN, and draws on the expertise and resources within both organizations to help deliver effective conservation action
As the focal programme within both WWF and IUCN on issues related to trade in wild animals and plants, TRAFFIC represents a partnership that unites the considerable strengths of each of these major global conservation organizations. TRAFFIC uses IUCN’s and WWF’s scientific information on species and ecosystems, knowledge from the WWF and IUCN field programmes and its own trade-related research to provide analyses and recommend positions on wildlife trade issues to WWF and IUCN and to external audiences through advocacy and communications action. IUCN and WWF use TRAFFIC’s analyses and their own knowledge to shape and advocate policies and positions on wildlife trade issues. Through partnership, TRAFFIC helps deliver key components of both WWF and IUCN missions and programmes.
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