Early warning
• Ensure that key decision-makers within the full range of institutions influencing wildlife trade are sufficiently informed and motivated to act to reduce trade-related threats to biodiversity and support sustainable management of wild resources important to human needs

Flagship species in trade
• Support recovery of Tiger populations and conservation of other Asian big cat species by strengthening trade controls and eliminating demand for Asian big cat products
• Help stabilise declining elephant populations and support their recovery by significantly reducing illegal hunting and trade
• Help protect the last remaining wild populations of gorillas, chimpanzees, Bonobos, Orang-utans and South-east Asian gibbons by eliminating the threat of hunting and trade
• Support recovery of Africa's and Asia's rhinoceros populations by eliminating the illegal commercial trade driving rhino poaching on both continents
• Reverse renewed threats to the survival of Vicuña through increasing capacity to detect and deter poaching and sustainably manage trade in wool from wild populations
• Support recovery of the world's marine turtle populations by eliminating the threats from trade

Resource security and wildlife trade
• Reverse the decline of high seas and coastal fisheries resources through reducing trade in illegal, unreported, unregulated (IUU) and/or unsustainably sourced products
• Create a sustainable future for medicinal plants and the people and healthcare practices that depend on them through developing tools for better management of harvest and trade
• Support conservation of high value timber species and high biodiversity forests through improving the transparency and governance of timber harvest and trade
• Reverse current declines in wild species' populations and consequent risks to local food security resulting from over-exploitation of animals used for meat and medicines

Wildlife trade routes
• Conserve areas of high biodiversity threatened by trade in wildlife through addressing the combined effects of consumer demand for wildlife products, poor wildlife trade business practices, and regulatory structures insufficient to ensure that demand is met through sustainable and legal supplies

Rapid response and innovation
• Apply TRAFFIC expertise to addressing emerging wildlife trade issues of major importance at the regional level, and to develop new and innovative approaches to addressing wildlife trade concerns