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What we do

TRAFFIC, the wildlife trade monitoring network, is the leading non-governmental organization working globally on trade in wild animals and plants in the context of both biodiversity conservation and sustainable development.

TRAFFIC specializes in:

•    Investigating and analysing wildlife trade trends, patterns, impacts and drivers to provide the leading knowledge base on trade in wild animals and plants;
•    Informing, supporting and encouraging action by governments, individually and through inter-governmental cooperation to adopt, implement and enforce effective policies and laws;
•    Providing information, encouragement and advice to the private sector on effective approaches to ensure that sourcing of wildlife uses sustainability standards and best practice;
•    Developing insight into consumer attitudes and purchasing motivation and guiding the design of effective communication interventions aimed to dissuade purchasing of illicit wildlife goods.

TRAFFIC’s mission is to ensure that trade in wild plants and animals is not a threat to the conservation of nature.

TRAFFIC's vision is of a world where wildlife trade is: managed in a way that maintains healthy wildlife populations and ecosystems; contributes to meeting human needs; supports local and national economies; and helps motivate commitments to conserve wild species and habitats.

TRAFFIC’s considerable reputation, credibility and influence are built on its development of carefully researched, reliable knowledge, its sound and impartial analysis of wildlife trade issues, its awareness of the wider socio-economic setting, its strategic approach to catalysing change and its wide experience of assisting the practical application of solutions.

TRAFFIC’s 2020 goal is to help reduce the pressure of illegal and unsustainable wildlife trade on biodiversity, and enhance the benefits to wildlife conservation and human well-being that derive from trade at sustainable levels.

TRAFFIC was established in 1976 in what remains a unique role as a global specialist, leading and supporting efforts to identify conservation challenges and support solutions linked to trade in wild animals and plants.

TRAFFIC is governed by the TRAFFIC Committee, a steering group composed of members of TRAFFIC's partner organizations, WWF and IUCN. A central aim of TRAFFIC's activities is to contribute to the wildlife trade-related priorities of these partners.

About the TRAFFIC Network

TRAFFIC’s global network is research-driven, action-oriented, and committed to delivering innovative and practical solutions to wildlife trade issues based on the latest information.

TRAFFIC works through a strategically distributed network of offices and personnel deployed in key wildlife trading areas of the world.  A great strength of this approach is the ability of TRAFFIC to link wildlife trade investigations, research and interventions in producer, trading and consumer countries for species and commodities of concern.  Currently we employ approximately 120 staff members of more than 25 nationalities, based in 30 countries.  They are organised in seven regional teams and a headquarters office in the UK, which operates as a registered charity.


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