Search TRAFFIC

NOTE: Please see instructions here to search inside TRAFFIC's PDFs

Subscribe to news

STAY UP TO DATE

news, studies, issues and events from the world of wildlife trade.

Latest News

 

Also of interest

Wildlife crime is serious - watch the video!

...............................................................

Interested in a Masters in Conservation Leadership at the University of Cambridge? More details...

...............................................................

TRAFFIC is grateful for the financial contribution from The Rufford Foundation towards this website

Useful links
Focus on

Behaviour change l Conservation awareness l Enforcement

...............................................................

Iconic wildlife

Apes l Bears l Deer l Elephants l Leopards l Marine turtles l Pangolins l Reptiles l Rhinos l Sharks & rays l Tigers l others

...............................................................

Forestry

Timber trade

...............................................................

Fisheries

Fisheries regulation

...............................................................

Medicinal plants

Medicinal and aromatic plants

...............................................................

Wildmeat

Wildmeat resources

...............................................................

Pets & fashion

Wild animals used for pets & fashion

...............................................................

Regions

Africa l Americas l Asia l Australasia l Europe l Middle East

...............................................................

International Agreements

CBD l CITES l CMS

...............................................................

Moving from awareness-raising to consumer behavioural change


Awareness Raising

Over the years, TRAFFIC has produced a number of materials to raise awareness about wildlife trade issues. Examples of some of them can be found here although many of the initiatives we have undertaken can broadly be considered to be raising awareness about conservation issues.

Consumer Behaviour Change leading to Demand Reduction


More recently, TRAFFIC has been at the forefront of efforts to change consumer behaviour towards the buying of certain illegally traded wildlife products in Asia. More than just awareness raising, this work is underpinned by a five-step process:

1) Identify target audience

2) Develop appropriate messaging & test

3) Identify key influencers

4) Deliver messages

5) Evaluate impact & refine