New study combats consumption of illegal wildlife products in Viet Nam
Wednesday, January 31, 2018 at 10:11
TRAFFIC in Behaviour change, Conservation awareness, In Asia, Report launch

Ivory pendants for sale in Viet Nam © Minh Nguyen / TRAFFIC

Cambridge, UK, 31st January 2018—a new study released today summarises the motivations behind the use of endangered wildlife products in Viet Nam, with an ultimate goal of helping behavioural science practicioners develop messages and initiatives to help reduce their consumption.

Mapping Motivations–Combatting consumption of illegal wildlife in Viet Nam is a review of consumer research and broader findings regarding the nature of the demand for endangered wildlife throughout the country.

Download the full report Mapping MotivationsThe report, produced by TRAFFIC in Viet Nam under subcontract to Tetra Tech through the United States Agency for International Development (USAID) Saving Species Program, was created to define motivational clusters behind the consumption of three species in Viet Nam: rhinos, elephants, and pangolins.
The study consequently identifies opportunities to influence these consumer groups in order to combat the illegal wildlife trade.  The report’s outcomes offer insights and guidance for the design and implementation of demand reduction and behaviour-change initiatives.  The attached infographic summarises the results of the research.

The USAID Saving Species Program is USAID Vietnam’s flagship program to combat wildlife trafficking. The program is implemented by Tetra Tech in conjunction with TRAFFIC in Viet Nam and the Wildlife Conservation Society.

One of the programme components works to reduce consumer demand for and consumption of illegal wildlife and wildlife products in Viet Nam by targeting the behaviours, beliefs, norms, and cultural expectations of key populations.

You can find out more about the latest behavioural science research, discussion topics and insights at TRAFFIC’s dedicated social behavioural change communications toolkit

Join the dedicated community of Practice working to reduce the consumption of illegal and endangered wildlife products worldwide.

Article originally appeared on TRAFFIC (
See website for complete article licensing information.