Souvenir campaigns
Several TRAFFIC campaigns have focused on the souvenir trade - and encourage tourists to be aware of what goods they are purchasing.
Shop Carefully! video produced by the TRAFFIC East Asia office in Taipei to encourage responsible buying of souvenir items
Welcome to Tibet (2.2 MB) A 2006 brochure funded by WWF and TRAFFIC urges tourists not to buy threatened wildlife items when visiting Tibet.
Are you committing a crime? Think before you buy (3.9 MB) A TRAFFIC India leaflet encouraging caution in buying wildlife products
Wildlife awareness campaign, China
In 2007, TRAFFIC, WWF, the conservation organization and Ogilvy, an advertising agency, launched an advertising campaign in mainland China aimed at changing consumer attitudes towards unsustainable wildlife trade.
The campaign, consisting of creative print, video and online advertisements in Chinese, is part of an awareness-raising project to inform urban consumers about the environmental harm that illegal and unsustainable wildlife trade causes, and by providing guidance on what actions they can take to help protect species.
Campaign poster: Graphic images depict the long evolutionary history of a particular species, ending abruptly at the use that threatens its survival.
Campaign video: depicts the sudden end to Tiger evolution. It was shown at a Beijing subway station and on TV stations around mainland China.
The full online campaign (in Chinese) can be viewed at www.traffic-china.org
Awareness materials, Vietnam
Public Service Announcements (PSAs) produced by the WWF and TRAFFIC Greater Mekong Programmes pertaining to wildlife consumption - in particular of of civets, pangolins, and king cobras.
Bookmarks and other items are distributed in Viet Nam to promote wildlife awareness.
Stickers are used to raise awareness in Viet Nam as part of a wildlife trade campaign.
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